Insert Your Attention-Getting Headline with a Big Promise Here
You can also add a bit of extra information
here to get your visitor to continue to reading your letter right here.
Give them something to look forward to.
From:
Your Name
Date:
Subject:
Insert a subject here
Dear Fellow XXXX,
Identify a problem for your
readers...and show them you feel their pain and that you have a potential
solutions.
Add Subheadlines
Throughout Your Copy to Draw the Eye In. Give Them Some Clues about
the Solution to Their Problem.
Show your readers that there is
a solution to there problem and give them some glimpses into what that
solution is. Add a couple of paragraphs.
Sub-Headline to
Introduce Yourself
Introduce yourself and why
you're qualified to deliver this information. Tell a bit about your
background that caused you to create/sell this product.
Sub-Headline to
Introduce Your Product
Now that they understand they
have a problem and that you can help them solve it, tell them the overall
benefits of your products.
Product Benefit
Product Benefit
Product Benefit
Product Benefit
Product
Component Name
Tell them why they need this
first product component. Make the subheadline above the title of the
product component and perhaps include a benefit (Value: $XXX). You can
also add a product picture.
Add a bulleted list of product
components.
Be sure to include teasers on
what they'll learn buy buying your course.
Provide as much detail as
possible, so they can make their purchase decision.
Many people will be buy based
on just a small tidbit in a tiny little bullet-point on your sales page.
Product
Component Name
Tell them why they need this
second product component. Make the subheadline above the title of the
product component and perhaps include a benefit (Value: $XXX). You
can also add a product picture.
Add a bulleted list of product
components.
Be sure to include teasers on
what they'll learn buy buying your course.
Provide as much detail as
possible, so they can make their purchase decision.
Many people will be buy based
on just a small tidbit in a tiny little bullet-point on your sales page.
Product
Component Name
Tell them why they need this
third product component. Make the subheadline above the title of the
product component and perhaps include a benefit (Value: $XXX). You
can also add a product picture.
Add a bulleted list of product
components.
Be sure to include teasers on
what they'll learn buy buying your course.
Provide as much detail as
possible, so they can make their purchase decision.
Many people will be buy based
on just a small tidbit in a tiny little bullet-point on your sales page.
What Others Have to Say About X My Product X
"Add a Headline That Shows
Main Point of Testimonial"
Before I used your product, only my mom
would tell me I was handsome. Now all the ladies can't seem
to get enough.
Thank you for providing me with the confidence to do more with my
life.
Joe Dude His Town, His State www.HisWebsite.com
"Add a Headline That Shows
Main Point of Testimonial"
Your advice has
been invaluableto my confidence level. Since going through
your program, I have been able to secure a new job, a new apartment
and have a date every Saturday night.
My Dad keep asking me to send you a
thank you, so he can finally turn my bedroom into the
games room he's been dreaming of.
Jane Dudette Her Town, Her State www.HerWebsite.com
"Add a Headline That Shows
Main Point of Testimonial"
I'm
only a toddler, but have gained so much through your product
that it's quite possible that I will be in the running to become the
next President.
The study guide you provided showed
me exactly what I needed to do and I refer to the
checklists every single day.
Toddler Girl Her Town, Her State www.HerWebsite.com
Product
Component Name
Tell them why they need this
fourth product component. Make the subheadline above the title of the
product component and perhaps include a benefit (Value: $XXX). You can
also add a product picture.
Add a bulleted list of product
components.
Be sure to include teasers on
what they'll learn buy buying your course.
Provide as much detail as
possible, so they can make their purchase decision.
Many people will be buy based
on just a small tidbit in a tiny little bullet-point on your sales page.
It's all included when you sign
up today. Of course, I know that this is a big step to finally XXX insert
what your product does XXXX and I want you to make your decision with the
utmost confidence. That's why...
You
Are Automatically Backed By My No Questions Asked, XXX-Day
Money-Back Guarantee
Sign up for XXXXX today
and take up to XXXX days to evaluate and put XXX to work for you. If
you’re not able to XXXX, just let me know and I'll give you your money
back. No questions asked.
Consider it your XXX-day trial to discover that XXXXX...completely
risk-free.
Not Sure Yet? Here Are
Some
Great Extras
These extra goodies are
includes with your purchase and come at absolutely no extra cost or obligation to you.
With a combined value of over $XXX, they're XXXXXX.
Bonus #1: Name
Tell them why they need this
bonus. Make the subheadline above the title of the product component and
perhaps include a benefit (Value: $XXX). You can also add a product
picture.
Add a bulleted list of product
components.
Be sure to include teasers on
what they'll learn buy buying your course.
Provide as much detail as
possible, so they can make their purchase decision.
Many people will be buy based
on just a small tidbit in a tiny little bullet-point on your sales page.
Bonus #2: Name
Tell them why they need this
bonus. Make the subheadline above the title of the product component and
perhaps include a benefit (Value: $XXX). You can also add a product
picture.
Add a bulleted list of product
components.
Be sure to include teasers on
what they'll learn buy buying your course.
Provide as much detail as
possible, so they can make their purchase decision.
Many people will be buy based
on just a small tidbit in a tiny little bullet-point on your sales page.
Bonus #3: Name
Tell them why they need this
bonus. Make the subheadline above the title of the product component and
perhaps include a benefit (Value: $XXX). You can also add a product
picture.
Add a bulleted list of product
components.
Be sure to include teasers on
what they'll learn buy buying your course.
Provide as much detail as
possible, so they can make their purchase decision.
Many people will be buy based
on just a small tidbit in a tiny little bullet-point on your sales page.
Yes
INSERT YOUR NAME, I Want to ADD WHAT YOUR PRODUCT DOES
This is where the summary of
your offer goes.
I understand XXXX includes
Insert each item and a very
brief description.
Insert each item and a very
brief description
Insert each item and a very
brief description
Insert each item and a very
brief description
Insert each item and a very
brief description
Insert each item and a very
brief description
Add another reason to buy right
now (limited-time offer, introductory price, etc.)...
Add another sentence or two
that gives them another reason to buy your product. You might justify the
price, restate the great pain your product solves, etc.
Product Benefit
Product
Component Name
Add a bulleted list of product
components.
Product
Component Name
Product
Component Name
been invaluable to my confidence level. Since going through
your program, I have been able to secure a new job, a new apartment
and have a date every Saturday night.
I'm
only a toddler, but have gained so much through your product
that it's quite possible that I will be in the running to become the
next President. 
Product
Component Name
